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C3X Case Study: Revolutionising Melbourne & Olympic Parks with 360 Virtual Tours and 3D Scanning

Updated: Mar 6

Melbourne & Olympic Parks, home to iconic venues like the Rod Laver Arena, Margaret Court Arena, John Cain Arena and AAMI Park, stands as a testament to Australia's rich sporting and entertainment heritage. These spaces, frequented by thousands for various events, sought an innovative solution to showcase their facilities to a global audience, enhance visitor experience, and streamline event planning. C3X stepped in to deliver a cutting-edge 360 Virtual Tour and 3D scanning service, transforming the way these venues connect with fans, event organizers, and the general public.

The Challenge: Showcasing Iconic Venues in a Digital Era

The management team at Melbourne & Olympic Parks faced a multifaceted challenge: How to effectively market their versatile spaces to a worldwide audience, improve the event planning process, and offer an immersive experience to those unable to visit in person. They needed a solution that could capture the grandeur and flexibility of their venues, all while being accessible and easy to navigate.

The C3X Solution: Immersive Virtual Experiences

C3X proposed a comprehensive package of 360 Virtual Tours and 3D scanning technology tailored to meet the unique needs of Melbourne & Olympic Parks. This solution was designed not only to showcase the venues in stunning detail but also to provide a practical tool for event organizers planning from afar.

360 Virtual Tour for Melbourne & Olympic Parks

The C3X team embarked on capturing high-resolution, 360-degree images of each venue, including the vast expanses of the arenas and the intricate details of VIP areas, seating configurations, and accessibility features. These images were then stitched together to create seamless virtual tours that allow users to explore the venues as if they were there in person, offering a level of engagement and detail that traditional photography could never achieve.

3D Scanning

To complement the virtual tours, C3X utilized state-of-the-art 3D scanning technology to map the interior of each arena. This process generated accurate digital twins of the spaces, providing event organizers with precise measurements and layouts to aid in the planning and execution of events. The 3D models also enabled potential clients to visualize their setups and branding within the space, making it easier to tailor events to their specific needs.

The Impact: Enhanced Accessibility, Engagement, Planning, and More

The implementation of C3X's virtual tours and 3D scanning at Melbourne & Olympic Parks has had a profound impact:

Global Accessibility:

  • Prospective clients and fans around the world can now explore these iconic venues from anywhere, at any time, breaking down geographical barriers and opening up new opportunities for international events.


  • The immersive nature of the virtual tours has significantly increased user engagement, with visitors spending more time exploring the venues online, leading to increased inquiries and bookings.

Streamlined Event Planning:

  • Event organizers can now plan and customize their events with unprecedented precision, thanks to the detailed 3D scans and virtual tours. This has simplified the decision-making process, reduced the need for in-person visits, and ultimately shortened sales cycles.

Marketing Excellence:

  • The virtual tours and 3D scans have become a cornerstone of Melbourne & Olympic Parks' marketing strategy, providing them with a competitive edge in a crowded market.

Infrastructure and Facility Management:

  • The detailed 3D models created from the scans have become invaluable tools for the maintenance and management of the facilities, allowing for efficient planning of renovations, repairs, and enhancements without the need for continuous on-site assessments.

Contractor Inductions:

  • The virtual tours and 3D models have streamlined the induction process for contractors and new staff, providing them with a comprehensive overview of the venues' layouts, safety exits, restricted areas, and operational protocols before they set foot on site. This ensures that everyone working at the venues is well-informed, prepared, and aligned with safety and operational standards.




C3X's delivery of 360 Virtual Tours and 3D scanning for Melbourne & Olympic Parks exemplifies the power of digital innovation in transforming the sports and entertainment industry. By leveraging cutting-edge technology, C3X has not only enhanced the global visibility and accessibility of these iconic venues but also revolutionized the way events are planned, facilities are managed, and staff and contractors are inducted. This case study stands as a testament to the potential of virtual and 3D technologies to redefine our interaction with spaces, making them more accessible, engaging, and versatile than ever before.


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